EXIT
00
TOGGLE
01
02
03
04
05
06
07
XX
MORE WORK
CONTACT
HOME
ABOUT US
How do you find writers with just the right qualities to fit this iconic magazine's style? This recruitment campaign for The Economist targets people who are almost - but not quite - perfect for their current jobs.
CD: Savina Mokreva (Senior Art Director, Kolle Rebbe)
CW: Gabriela van der Linden
AD: Aleksandr Bobrov
The Economist Recruitment Campaign
Kolibree MediBrush
Consider the most mundane activity in your day. You probably have something minty fresh in mind. Now imagine if we were to turn those three minutes into an automatic health checkup. Introducing MediBrush, the first smart toothbrush to give you more than just clean teeth.
CD: Menno Kluin (Chief Creative Officer at 360i)CW: Gabriela van der LindenAD: Aleksandr BobrovAward | AKQA Future Lions - Winner 2017
With so many games keeping them couch bound, getting kids outdoors can be pretty difficult. The LEGO Snow Mould brings the fun outside, giving kids a great way to express their creativity outdoors during the winter.CD: Gepa Hinrichsen (the advertising legend)CW: Gabriela van der LindenAD: Aleksandr BobrovAward | Young Guns - Bronze 2015
Lego Snow Mould
So much good comes from being physically connected with another person, especially in difficult moments like surgery. Philips HaptoCube uses cutting edge ultrasound technology to physically connect patients to their loved ones while they’re lying in the operating room.
CD: Menno Kluin (Chief Creative Officer at 360i)CW: Gabriela van der LindenCW: Carrie TangAD: Aleksandr Bobrov
Philips HaptoCube
IKEA Ninety Night Stand
How do you get young people to commit to a new mattress - a relationship that could last 25 years - when young people are so notoriously scared of commitment? You offer them the kind of relationship that they can get on board with: a one night stand.
CW: Titania TranAD: Aleksandr BobrovAward | Graphis - Silver 2017
This manifesto was created for the Jägermeister global marketing team and presented at the Miami Ad School Europe. This formed part of the first draft of the brand’s new global strategy.
CD: Niklas Frings-Rupp CW: Gabriela van der Linden AD: Ben Maus, Ryan Leckie
Jägermeister Brand Manifesto
Booking/Lonely Planet
As planet Earth’s #1 accommodation site, Booking.com offers much more than just hotel rooms. This campaign targets travelers with niche interests, looking to explore the planet’s most unexplored areas.
CD: Savina Mokreva (Senior Art Director, Kolle Rebbe) CW: Gabriela van der Linden AD: Aleksandr Bobrov
Desperados / The Bridge Festival
The Book / Go Bananas with Typography
WAIT, THERE’S MORE...
Penguin Audiobooks / Hasard free literature
Lavazza / ThermoCup
Samsung / InScan
METRO / Xtreme Taste Fair
IKEA / ReAssembly
Up & Coming / 8 Pauli / Chiptune Documentary
The idea of the book is to discover typography in fruit and vegetables.
CD: Sergey Sidorov
CW: Gabriela van der Linden
AD: Aleksandr Bobrov
The Book / Go Bananas with Typography
08
forward
back
all work
all work
09
10
11
12
13
14
15
Up & / Coming 8 Pauli / Chiptune Documentary
#film - a glimpse into Hamburg's chiptune scene through the eyes of 8 Pauli - a grassroots party culture that is growing into the mainstream - and Robin Stam, a chiptune DJ (featured on Up & Coming).
CD: Ilies Terki CW: Gabriela van der Linden AD: Aleksandr Bobrov
Desperados Bridge Festival
In a climate of nationalism and prejudice, how can we use music to reconnect an increasingly splintered Europe? With the first festival to travel across a continent; a non-stop party whose soundtrack evolves with the cultural tapestry as musicians from different regions add their flavor.
CD: Menno Kluin (Executive Creative Director, Deutsch Inc. NYC)CW: Gabriela van der Linden, Carrie TangAD: Aleksandr Bobrov
IKEA ReAssembly
IKEA is renowned for its consistently affordable furniture. Unfortunately, this goes hand in hand with the misconception that IKEA furniture is also low quality. Through the ReAssembly Service, we reduce waste while proving to consumers that price and quality actually go hand in hand.
CD: Jan-Hendrik Scholz, Nicolas Schmidt-Fitzner (Creative Directors, DDB Hamburg)CW: Gabriela van der LindenAD: Aleksandr Bobrov
METRO Xtreme Taste Fair
METRO supplies a broad range of restaurants. The Xtreme Taste Fair is a culinary carnival that travels from city to city, offering METRO’s clients a setting to showcase their cuisine and engage with new customers.
CD: Hendrik Schweder (Creative Director, Serviceplan Hamburg)CW: Anton KürschnerAD: Aleksandr Bobrov
How does this iconic Italian coffee maker let people know when their drinks are piping hot - in a way that integrates seamlessly with the brand’s aesthetic? Sleeves printed with thermal ink shows customers exactly how hot their drinks are.
CD: Ilko HöppingAD: Aleksandr BobrovCW: Gabriela van der Linden
Lavazza Lava Sleeves
Between unnoticed expiration dates and forgotten tupperware, food waste seems virtually inevitable. Enter InScan, the smart fridge that keeps track of actual food expiry and suggests recipes that use up all the contents of your fridge.
CD: Niklas Frings-RuppCW: Gabriela van der Linden, Anton KürschnerAD: Aleksandr Bobrov, Alex Eftimie
Samsung InScan
For literature lovers, every moment is an opportunity to read. But reading on the go can be a health hazard! Penguin audiobooks offers limitless enjoyment, so the story doesn’t have to stop when you start to walk.
CD: Savina Mokreva (Senior Art Director, Kolle Rebbe)CW: Gabriela van der LindenAD: Aleksandr Bobrov
Penguin Audiobooks
Kolibree MediBrush
AKQA Future Lions - Winner 2017
Featured:
Adweek | Adage | Businesswire
Creativity-online.com | Strategyonline.ca Adobomagazine.com | Page-online.de
Brand-news.it
Philips HaptoCube
AKQA Future Lions - Shortlist 2017
IKEA Ninety Night Stand
Graphis - Silver 2017
Fudge Award (x2)
Miami Ad School 2016
Samsung InScan
AKQA Future Lions - Shortlist 2016
Lego Snow Mould
Young Guns - Bronze 2015
Kolibree MediBrush
AKQA Future Lions - Winner 2017
Featured:
Adweek | Adage | Businesswire
Creativity-online.com | Strategyonline.ca Adobomagazine.com | Page-online.de
Brand-news.it
Philips HaptoCube
AKQA Future Lions - Shortlist 2017
IKEA Ninety Night Stand
Graphis - Silver 2017
Fudge Award (x2)
Miami Ad School 2016
Samsung InScan
AKQA Future Lions - Shortlist 2016
Lego Snow Mould
Young Guns - Bronze 2016